Company Background

About College Tonight (CGEG)

College Tonight is a social networking experience for college-aged students, graduate students and alumni, one that promotes actual social interactivity rather than the sedentary lifestyle nearly all "social networks" relegate its users to behind a physical computer screen. It is what "social networking" should have evolved into by 2008, but has not. College Tonight focuses on nightlife events and social opportunities both directly on a student's campus and within their broader communities. Students visit the site in order to become aware of events and receive unique promotions for after school hours both on weekdays and weekends. Bars and clubs give up thousands of dollars in door fees to middleman promoters because they know they are unable to effectively reach campuses any other way than the desired consumers' peers. As part of our service, we eliminate this need, providing even the most insignificant bars and clubs with unique methods of reaching their core demographic, creating direct communication and a web presence. For a minimal monthly subscription, venues can reach more patrons than ever before, while students can discover new places they never thought existed, and go to events they would never otherwise have heard of. We arm them with the knowledge and confidence to pursue whatever they socially desire. Our unique platform allows the advertising sector to tap into a world of active, outgoing, and socially motivated college students. Our members are the social tastemakers, the most coveted and sought-after group of individuals in the world. These students are those that command the attention of the general college crowd. With our various revenue streams, the platform we provide is unlike any other. The trend starts with College Tonight. College Tonight is however much more than a nightlife site. With greater functional and integrated mobility than any other networking website, it will redefine how social networks are perceived and used. College Tonight has reinvented what young people have come to expect from social networking. College Tonight is not simply a website, it is a "social sidekick."

Background and Unique Opportunity in the Market

College Tonight, Inc. ("College Tonight"/ the "Company") owns and operates the website www.collegetonight.com, an interactive service and networking platform for the college market, targeting both active students and alumni. As the antidote to "anti-social networking," College Tonight differs from other social networks by promoting active social interactivity in the "real world" rather than the sedentary lifestyle nearly all competing social networks relegate their users to behind a physical computer screen. College Tonight fosters in-person communication and activities with an emphasis on nightlife and other social events both local to the user's college campus and beyond that area for more broadly-based communities. The website provides an online forum for students to exchange information on social activities happening offline, serving as a catalyst for real-life relationships and interaction among users.